Every channel. One needle.
We run your whole marketing board from one B.R.A.I.N.™, find the move that shifts the number most, and make it happen. Then we find the next one.
We find the heat. Then turn it up.
We scan every channel you have, find where the number is ready to move, and pour our time into that first. Your B.R.A.I.N.™ tells us who to talk to and what to say when we get there.
See how we decide what to doEvery channel
We look at all of it, not just the bit we sell.
Find the heat
Where the number is ready to move.
Turn it up
We operate as your team and make it happen.
Keep it hot
Then we find the next spot.
Your B.R.A.I.N.™ sits under every layer.
Before we touch a channel, your brand gets a B.R.A.I.N.™: everything that makes you you, in one place your whole team works from, in ChatGPT and Claude. So the ads, the site, the emails and the posts all pull the same way.
We build your B.R.A.I.N.™ You keep it.
The done-for-you B.R.A.I.N.™ We do the research, the thinking and the hard work, then run real work through it so you see it working.
Research
We read your market, your customers, your competitors and your numbers.
Build
We build your B.R.A.I.N.™: who you are, who buys, why, and how you talk, look and sound.
Prove
We run real ads, posts and pages through it, so you see it working.
Hand over
It's yours to keep. We train your team to use it every day.
Four areas. One team.
The B.R.A.I.N.™
Brain Sprint, brand strategy, identity and tone of voice.
Brand02BuildShopify
New builds, rebuilds and migrations that sell from day one.
Build03TrafficEvery channel
Paid, social, search and owned, run as one.
Traffic04ConversionMore per visit
We find the leaks, test the fixes and scale the winners.
ConversionFounder-led brands, built by a founder who gets it.
Mary-Anne Da’Marzo runs Firebelly. She builds brands from the inside, so she knows what it feels like to own the number, and she brings that to every client. She created B.R.A.I.N.™ and Marketing Engineers, and she shares what she learns with founders and marketers every day.
She’s also Director of Digital at Juice, the UK charging brand, so she sits on the brand side of the table too.
She saw AI coming: her first AI video went up on 23 January 2023, eight weeks after ChatGPT launched.
“Mary-Anne’s contributions to WHSmith have been transformative.”
Carl Cowling, CEO, WHSmith
The platforms call Mary‑Anne.
Mary-Anne creates content for Google, OpenAI, TikTok, SpaceX, Canva, Semrush, Similarweb and Wix. That puts us in the room with their top teams. We see embargoed releases, we know what’s coming, and we know what’s happening in AI before the internet does.
Latest news,
as soon as it drops.
We run every channel, so we see every change first. Here’s what’s moving on Meta, Google, TikTok and Shopify, and what to do about it.
The Control Room
firebellymedia.co.uk/newsGoogle Ads now adds your website coupons to ads unless you opt out
What it means for you: Check your automated assets settings today and decide who picks your offers: you or Google.
Merchant Center: Google says clean feeds lift conversions by 5%
Fill in every product detail Google asks for. When shoppers ask Google’s AI what to buy, it picks from those details, not from your ads.
SEOGoogle finishes its September 2026 spam update after two weeks
Compare your organic traffic before 24 September with after 8 October, and look hard at any drop.
MetaMeta's AI ads assistant now remembers goals and tests brand guides
Write down your brand properly now, so Meta's AI works from your rules, not its guesses.
The numbers we’ve moved.
Oh, and of course, this whole site was made by B.R.A.I.N.™!
Ready to move the number?
Tell us what you want to move. We reply within two working days with an honest first read.