Mary-Anne’s own brand · The Last Bunch · Viral organic content

One TikTok. 4.3 million views. A community happy to wait.

Example content until real posts drop in
thelastbunch.com
The Last Bunch website
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FollowingFor You
♥4.3M✎18.2K↗41K
@thelastbunchEvery Beequet helps the bees.♫ original sound · The Last Bunch
FollowingFor You
♥4.3M✎18.2K↗41K
@thelastbunchEvery Beequet helps the bees.♫ original sound · The Last Bunch
FollowingFor You
♥4.3M✎18.2K↗41K
@thelastbunchEvery Beequet helps the bees.♫ original sound · The Last Bunch
1,284posts4.3Mfollowers412following
The Last BunchEvery Beequet helps the bees.
▦ Posts▶ Reels☺ Tagged
4.3mViews on one TikTok
1,459Comments on that post
2.3mViews on a second video
4.3mViews on one TikTok
Beequets campaign
1,459Comments on that post
TikTok
2.3mViews on a second video
Secret Courtyard, London
In the comments

A community, not a following.

Real comments from the Beequets video and the videos that followed. When we couldn’t keep up, people told us they’d wait.

Customer · TikTok

I was tempted to order yesterday. I will wait let you get on top of things, good luck

Customer · TikTok

Love theee flowers. I’ll wait a a little bit and order. Good luck!

Customer · TikTok

I’ve never bought something so quickly! Lovely product!

Customer · TikTok

I’m one of those who brought your mini bouquet. Arrived yesterday and I love it so much!!

Customer · TikTok

Just ordered 2. This is such a cute idea and I’m so happy for you guys that you’ve exploded! A buzzzy time ahead!! 🐝 😁💚

Customer · TikTok

I remember your pop up shop story. so glad it’s all coming together now!

Customer · TikTok

This tiktok convinced me to order 😭

The client

The Last Bunch is Mary-Anne’s own dried flower brand. It’s where she tests every idea on her own money first.

The challenge

A small brand with no ad budget needed a launch that would sell out without paying for reach.

What we did
Decision 01

Give people a reason to share.

Beequets, made with Bees for Development, gave every order a cause.

Decision 02

Make content people want to watch.

One honest video, built for TikTok, not an ad.

Decision 03

Build a community, not just a following.

The rush outran our stock and packaging. Our customers were more than happy to wait, because they were in it with us.

The result

We weren’t ready for the rush, and it didn’t matter. When stock and packaging couldn’t keep up, our community was more than happy to wait.

Ready to move the number?

Tell us what you want to move. We reply within two working days with an honest first read.