WHSmith was spending on social without knowing if it worked. We fixed that.
WHSmith is one of the UK’s best-known high street retailers, with Back to School as one of its biggest moments of the year.
The challengeSocial wasn’t broken at WHSmith. It was running like a brand exercise instead of a revenue channel, so nobody could say what it earned.
Treat social as a revenue channel. Full stop.
Every post and every ad got a job and a number, tracked through to sales.
Launch fast. Launch right.
We worked directly with TikTok and had the account verified and live in seven days.
Build infrastructure, not campaigns.
Tracking, creative and reporting that keep working long after one campaign ends.
“Mary-Anne’s contributions to WHSmith have been transformative. She delivered extraordinary results under extreme time pressure and gave us the clarity and confidence to scale social as a serious revenue channel.”
Carl Cowling, CEO, WHSmith
The Back to School campaign led to a 24-month engagement running daily organic and paid social.
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Tell us what you want to move. We reply within two working days with an honest first read.