Travel · RatPack Travel · Paid social, lead generation and creative strategy
Three years. 185,744 leads. Still going.
Example content until real posts drop in
FollowingFor You
♥61.8K✎940↗2,410
FollowingFor You
♥61.8K✎940↗2,410
FollowingFor You
♥61.8K✎940↗2,410
1,284posts61.8Kfollowers412following
RatPack TravelCompare campervan and motorhome hire in seconds.
▦ Posts▶ Reels☺ Tagged
185,744Website leads
151.6mAd impressions
1.32mOutbound clicks
185,744Website leads
Meta, Sep 2023 to Oct 2026151.6mAd impressions
Same period1.32mOutbound clicks
Same period1.08mLanding page views
Same periodThe client
RatPack Travel helps people compare and book campervans and motorhomes for road trips across Australia and New Zealand.
The challengeRatPack needed a steady flow of travellers ready to book a road trip, every single month, in a market that shifts with every season.
What we did
Decision 01
Plug into the team.
We work as part of RatPack, not as a supplier delivering a scope of work.
Decision 02
Turn attention into leads.
Every campaign has one job: a lead the sales team can call.
Decision 03
Chase the number, not the scope.
Every month we look at the number that needs to move, and we work on that.
The result
Since September 2023, and still going. We don’t lock clients into a scope of work. We find the number that needs to move, and we work on it, every month.
Ready to move the number?
Tell us what you want to move. We reply within two working days with an honest first read.