SEO4 stories · last updated 14 October 2026
SEO news: Google, AI search and your rankings.
Search is changing faster than ever: Google updates, AI Overviews and AI assistants that answer before anyone clicks. Here’s every change that affects how shoppers find you, and what to do.
How we play it
Be the answer, wherever people ask the question.
The latest move
Google finishes its September 2026 spam update after two weeks
Compare your organic traffic before 24 September with after 8 October, and look hard at any drop.
Do this this week
- Compare Search Console clicks for the fortnight before 24 September with the days after 8 October
- List the pages that lost most of their clicks and check them against Google's spam policies
- Merge or remove thin pages you made only to rank
- Check Search Console for any manual actions
Every SEO story
SEO14 October 2026
Google finishes its September 2026 spam update after two weeks
Compare your organic traffic before 24 September with after 8 October, and look hard at any drop.
SEO14 October 2026
Search Console now shows traffic from Google Lens and image searches
Treat product photos as search tools: check which pages win visits from camera searches.
SEO14 October 2026
Google updates its AI content guidance, with clear rules for shops
Use AI to draft, then fact-check every page, title and image before it goes live.
SEO13 October 2026
Google's Mueller says a site migration can take over four months
Check Search Console Change of Address is set for both www and non-www versions.
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We turn platform changes into moves, the week they land.