Instagram and social news: how the algorithms really work now.
Instagram, Facebook and Threads change what they show people all the time. When reach drops, it’s usually a rule change, not your content. Here’s every change, and how to work with it.
Organic social is the engine room. Test free, then scale the outliers on paid.
Meta One puts links in Instagram posts behind a paid business plan
Test one paid feature that drives sales, like links in Reels, before paying for a bigger tier.
- Check which Meta One plans and prices your Instagram account shows
- Pick your three best-performing Reels and work out what a product link could have earned
- Add UTM tags to any organic link so Shopify shows what it sold
- Keep comment-to-DM running as your free route from post to email list
Every Social story
Meta One puts links in Instagram posts behind a paid business plan
Test one paid feature that drives sales, like links in Reels, before paying for a bigger tier.
Instagram's Adam Mosseri explains what its algorithm rewards in 2026
Post original content often, test lots of ideas, and judge posts on engagement rate, not raw views.
Instagram collab posts beat brand posts, says new Emplifi data
Ask creators to publish collab posts and invite your brand, rather than posting everything yourself.
Social posts now feed AI search answers about brands, study finds
Keep your social profiles active and clear, because AI search reads them when it talks about you.
Facebook lets people tell its algorithm what they want, in words
Rewrite your next five Facebook captions so the topic is named in the first line.
Threads Gems reward original posts that spark real conversation
Turn off automatic Instagram-to-Threads crossposting for your brand account.
Facebook tests opening straight into Reels instead of the Feed
Check your Facebook Page insights to see how Reels perform against static posts.
Want us to run Social for you?
We turn platform changes into moves, the week they land.