A high-risk rebuild that doubled conversion.
The site they had. The site we built.
The email we got on launch day.
The new site went live on 28 April 2022. This landed in the inbox the same day.
All I can say is WOW! The website looks absolutely amazing. This transition involved some real heavy lifting I know and I want to thank everyone involved for bringing their “A” game every step of the way! You guys killed it! Congrats!!! Once again Teamwork Makes the Dream Work! 🍾
Color Wow is a premium haircare brand sold through Sephora, salons, Amazon and its own website.
The challengeThe old site broke at every big launch and couldn’t look as good as the brand. The team feared a move would cost them their search traffic, because it had before.
Audit before action.
We ran a full search and conversion audit first, so we knew exactly what to protect.
Move every page with care.
We planned the migration page by page, so search performance held.
Design for conversion.
We built the new site around how customers actually buy.
“The new website doubled our conversion rates and launched seamlessly with no interruption to operations.”
Gail Federici, Founder and CEO, Color Wow
High-risk ecommerce rebuilds don’t have to cost revenue.
Ready to move the number?
Tell us what you want to move. We reply within two working days with an honest first read.