Google Merchant Center news: keep your feed winning.
Your Google Merchant Center feed decides whether your products show up in Shopping, free listings and AI Mode. Google changes the rules often. Here’s every change, and how to keep your feed clean.
Clean feeds, the right taxonomy and a solid data layer.
Merchant Center: Google says clean feeds lift conversions by 5%
Fill in every product detail Google asks for. When shoppers ask Google’s AI what to buy, it picks from those details, not from your ads.
- Run Merchant Center diagnostics and fix every warning on your best sellers
- Add a video link to your best-selling products
- Write conversational attributes that answer the questions customers really ask
- Check whether AI performance insights shows in your Merchant Center account
Every Merchant Center story
Merchant Center: Google says clean feeds lift conversions by 5%
Fill in every product detail Google asks for. When shoppers ask Google’s AI what to buy, it picks from those details, not from your ads.
Merchant Center opens loyalty perks in free listings to every merchant
Connect your loyalty programme to Merchant Center so members see their price on Google.
Merchant Center bug stops product videos playing in Google Search
Open a few products with videos in Merchant Center and check whether the status says preview processing.
Merchant Center no longer blocks products for poor image quality
Filter Products, Needs attention in Merchant Center for 'Low image quality [image_link]'.
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We turn platform changes into moves, the week they land.