In Microsoft's quarterly results on 28 October, LinkedIn's CEO said time spent on LinkedIn was up 15% year on year and membership passed 1.4 billion. He also said paid video ads were up 25% and ads featuring creators up 63%.
Members aren't active users, so don't read 1.4 billion as reach. The useful bit is the direction: LinkedIn is pushing video and creator-led content, and advertisers are following.
The cheapest test is the post you already have. If a team member's video did well organically, that's your first ad.
Do this this week
Pull your top three organic LinkedIn posts from the last 90 days by engagement.
Boost the best video one with a small budget to a tight audience.
Ask one team member to post a short video in their own words this week.
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