Digital PR services that earn links, searches and AI answers.
Most brands don’t have a PR problem. They have an attention problem. We find the story only you can tell, get it onto the sites your customers read, and turn the coverage into links, brand searches and sales.
Six ways we get you talked about.
Creative data campaigns
Stories built on your data or public data, made for the biggest sites, so one placement snowballs.
Newsjacking
Your brand at the centre of what people already talk about, with a fresh angle while it’s still news.
Journalist requests
Fast, expert answers to the requests journalists send every day, quoted with a link back to you.
Product PR and seeding
Products in the hands of the right journalists and creators, or a one-off product that becomes the story.
Expert commentary
Your founder or experts ready with a view on breaking news, so journalists come back to you.
Link audits and lost links
Where you stand against competitors, which pages to lift, and the links you’ve lost and can win back.
One link from the right publication beats 100 random ones.
Search now ranks brands, authority and cultural relevance, and AI answers quote the brands the press already talks about. So we aim at the sites that drive attention, and we keep going: consistency moves rankings, one-offs don’t.
PR, powered by your B.R.A.I.N.™
We know which stories to write because we know your customers in depth. Your B.R.A.I.N.™ holds the avatar work: who buys, what their world looks like and what they care about. Once we know that, the right story and the right journalist are obvious.
Know your customer
Who buys, why they buy, and what they want next.
Know your community
The worlds they live in, online and off.
Know what they talk about
The topics, trends and in-jokes that get them talking.
Know who they listen to
The titles, creators, podcasts and newsletters they trust.
Know who to speak to
The journalists and outlets that put you in front of them, in placements that matter.
That’s why we don’t run PR for any brand without a B.R.A.I.N.™ Without one, every story starts from a guess and we can’t move as fast. With it in place, we spot the story the day it breaks, and AI helps us find the angle, the data and the right journalist in hours, not weeks. PR, supercharged.
Six steps, every campaign.
Already have a PR agency? We work alongside them on one editorial calendar, planned one to three months ahead and led by what your customers search for.
Audit
Your links, strength and link growth against your competitors.
Pick the pages
The collections and searches that move revenue.
Find the story
Data, culture or a trend: never a press release about a product.
Test it
Our 8-point story test, then a free test on social.
Pitch
Written for the journalist, to the sites that drive attention.
Measure
Links, brand searches, sales from search and AI mentions.
PR, supercharged by social.
For The Last Bunch, we launched the world’s first miniature bouquets for bees. Nobody was searching for them, because they didn’t exist. We created the demand: 4.3 million views and 900 sales in 6 hours.
Comments drive conversion.
Every comment is someone putting their hand up. These are real comments from the Beequets video: people ordering, gifting and asking if we ship to them.
This tiktok convinced me to order 😭
If someone bought me this I think I would want to marry them
These are such a beautiful little gift.. just placed my order to give to my mum & grandma 🥹🤍
I’ve never bought something so quickly! Lovely product!
dear men, buy her a bunch of these and let her start a little Collection. she’ll love it
Just ordered 2. This is such a cute idea
I absolutely love these also helping the bees
This tiktok convinced me to order 😭
If someone bought me this I think I would want to marry them
These are such a beautiful little gift.. just placed my order to give to my mum & grandma 🥹🤍
I’ve never bought something so quickly! Lovely product!
dear men, buy her a bunch of these and let her start a little Collection. she’ll love it
Just ordered 2. This is such a cute idea
I absolutely love these also helping the bees
just bought three for Xmas presents love its helps bees
Oh def gonna buy one of these for every holiday/ birthday/ etc going forward🥺
Do you ship to the US?? Couldn’t find info on your site!
My mum adores her little bouquet. I thought it was so cool, so surprised her in the post
just ordered one for my mum! ❤️
I’ve never needed something so badly
I just ordered 2. these will be perfect for Christmas. I love unique gifts
just bought three for Xmas presents love its helps bees
Oh def gonna buy one of these for every holiday/ birthday/ etc going forward🥺
Do you ship to the US?? Couldn’t find info on your site!
My mum adores her little bouquet. I thought it was so cool, so surprised her in the post
just ordered one for my mum! ❤️
I’ve never needed something so badly
I just ordered 2. these will be perfect for Christmas. I love unique gifts
Lisa is a consultant to the business and supports us in certain PR strategy. Some of her campaigns at Verve Search:
| Campaign | Client | The idea | Result |
|---|---|---|---|
| Director’s Cut | GoCompare | Ranked films by on-screen deaths | Over 700 links, and the director of the top film spent two hours tweeting about it |
| Twenty-Four Hour LDN | Lenstore, with Nikon | A 24-hour gigapixel time-lapse of London’s skyline, shot on kit borrowed from Nikon | 159 links and millions of views, including CNN, NBC, Time Out London and TechRadar |
| Profanity on Film | Buzz Bingo | Analysed more than 3,500 film scripts to find the sweariest actors and films | 871 links and 15 million views, covered by NME and the Guardian |
Lisa’s work at Verve Search. Results as reported by the agency at the time.
Only want PR? Talk to Lisa.
“If you only want to run PR, Lisa is the only person in the industry I would recommend. She’s one of the most respected names in creative digital PR, a close friend, and her thinking runs through everything we do.”
Mary-AnneLisa Paasche founded Verve Search in 2009 and built it into an award-winning SEO and digital PR agency of more than 50 people. Omnicom bought Verve in 2017. Her new agency, No Carrot, helps brands build the authority they need to show up in search engines and AI answers.
Learn how we think about PR
Good to know.
What do digital PR services include?
Creative data campaigns, newsjacking, answers to journalist requests, product PR and seeding, expert commentary, and link audits that show which pages to lift and which links to win back.
How does digital PR help SEO and AI search?
Coverage on trusted sites earns links, brand searches and mentions. Google ranks brands with authority, and AI answers quote the brands the press already talks about.
Can you work with our existing PR agency?
Yes. We work alongside them on one editorial calendar, planned one to three months ahead and led by what your customers search for.
How do you measure digital PR?
Links from strong sites to the pages that matter, brand searches, sales from search, and how often AI answers mention you.
Ready to move the number?
Tell us what you want to move. We reply within two working days with an honest first read.