SEO Cyrus Shepard used Google's generative AI opt-out control to remove one site from AI Overviews and AI Mode, then compared before and after. He estimated AI impressions had a click-through rate of about 0.9% and made up about 8% of the site's total impressions.
The AI impressions dropped to zero straight away. The surprise was that regular organic clicks fell too while the site was opted out. He calls it a small case study, and that's fair.
So the question isn't just 'do AI Overviews send clicks?' It's whether being in them helps the rest of your listing.
Do this this week
Export the last 90 days of Search Console clicks for your top 20 pages.
Note which of those queries show an AI Overview today.
If you're thinking of opting out, write down what you'd measure first.
Rather we did it for you? See how we run traffic for Shopify brands.