Creators3 stories · last updated 14 October 2026
Creator and influencer news: partnerships that sell.
Creators sell products now, not just awareness. Meta, TikTok and Pinterest keep adding new ways to pay and promote them. Here’s every change, and how to build your creator army.
How we play it
A creator army behind the brand beats one big name.
The latest move
Meta launches Creator Marketing Hub to find creators and run their ads
Use the hub to find people already posting about you and turn their content into partnership ads.
Do this this week
- Open Meta's Creator Marketing Hub and search for posts featuring your products
- Message three creators who already post about you and ask for partnership ad permission
- Set permission expiry dates so you know exactly how long you can run each ad
- Brief new creators with your B.R.A.I.N.™: who buys, why, and how you sound
Every Creators story
Creators14 October 2026
Meta launches Creator Marketing Hub to find creators and run their ads
Use the hub to find people already posting about you and turn their content into partnership ads.
Creators14 October 2026
Meta says partnership ads cut cost per new sale 45% in Europe tests
Mix creator partnership ads into your main sales campaigns instead of running them on the side.
Creators14 October 2026
Pinterest tests letting brands promote creator Pins as ads
Build Pinterest creator relationships now, so you're ready when promotion opens up wider.
Want us to run Creators for you?
We turn platform changes into moves, the week they land.