Conversion news: the tiny things that move your rate.
Small changes on your site can move your conversion rate more than a bigger ad budget. Here’s every update and piece of research that matters, and the tests we’d run this week.
Tiny things that shouldn’t matter, but do.
UK shoppers quit purchases over thin product pages, Syndigo finds
Fill your product pages with the answers shoppers need before they leave.
- Read your last 50 customer service questions and list what your product pages don't answer
- Add the top three missing answers to your best-selling product page
- Move reviews higher up the page on mobile
- Check every product shows full sizing, materials and delivery details
Every CRO story
UK shoppers quit purchases over thin product pages, Syndigo finds
Fill your product pages with the answers shoppers need before they leave.
Baymard: 64% of ecommerce sites get product spec sheets wrong
Make your specs easy to scan, explained and consistent across every product.
Shopify Rollouts can now test a discount on a share of your shoppers
Test your next offer on part of your traffic before you give it to everyone.
Shopify Sidekick now helps you set up checkout and customer accounts
Open the checkout editor on desktop and ask Sidekick to list every block and function currently configured.
Google tests Core Web Vitals that count in-page navigations
Ask your developer whether your store is headless or uses Hydrogen.
Google Tag Manager now sends data without loading extra gtag.js
Ask whoever manages your GTM container to check whether it can be optimised for destination tags.
Want us to run CRO for you?
We turn platform changes into moves, the week they land.