Activewear · WRE · Paid media and SEO

From a slump to the best month in two and a half years.

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wreapparel.com
WRE website
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FollowingFor You
♥22.4K✎388↗960
@wre.apparelClothing made to wear and wear.♫ original sound · WRE
FollowingFor You
♥22.4K✎388↗960
@wre.apparelClothing made to wear and wear.♫ original sound · WRE
FollowingFor You
♥22.4K✎388↗960
@wre.apparelClothing made to wear and wear.♫ original sound · WRE
1,284posts22.4Kfollowers412following
WREClothing made to wear and wear.
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Details
+79%Net sales, first month to peak
+151%Gross profit
£2.16Profit for every £1 spent
+79%Net sales, first month to peak
Aug 2025 to Feb 2026
+151%Gross profit
Aug 2025 to Feb 2026
£2.16Profit for every £1 spent
By February 2026
+284%Organic net sales, year on year
By September 2025
The client

WRE makes premium activewear, selling across the UK, the UAE and the USA.

The challenge

When we took over in August 2025, net sales and gross profit were both falling, and the Marketing Efficiency Ratio had dropped to 1.61. Organic search had barely started.

What we did
Decision 01

Let search shape the range.

Search demand we found around flares led to the Lune Collection, which added over £60K in new revenue.

Decision 02

Grow where the margin is.

We moved spend away from high-return customers and built the UK, UAE and USA, with clear guardrails for scaling.

Decision 03

Build search for people and AI.

We rebuilt the technical foundations, restructured the site and readied the catalogue for AI shopping. By March 2026, WRE was showing up in ChatGPT and Perplexity.

The result

By February 2026, WRE had its best revenue month in over two and a half years, making £2.16 in profit for every £1 spent.

Ready to move the number?

Tell us what you want to move. We reply within two working days with an honest first read.