Digital PR news: press, AI answers and reach.
Press coverage now feeds the AI answers shoppers trust. Publishers, AI companies and Google keep changing the deal. Here’s every change, and how to get your brand talked about.
Know your avatars, find where they are, then get in front of them.
ChatGPT cites Reddit less and searches brands' official sites more
Earn coverage in trusted sources and make your own site the official answer.
- Ask ChatGPT five questions your customers ask and note which sources it cites
- Make sure your site has clear official pages for prices, materials or ingredients, and reviews
- List the publications ChatGPT cites in your category and target them in your next pitch
Every PR story
ChatGPT cites Reddit less and searches brands' official sites more
Earn coverage in trusted sources and make your own site the official answer.
Ofcom finds one in five Britons now get their news through AI
Aim your PR at trusted outlets: AI tools pass their stories on to your customers.
PR: New York Times and 40+ publishers join SPUR to make AI pay
Ask ChatGPT and Perplexity five questions a customer would ask about your category, and list which publications they cite.
PR: Google pays Reach for news rights in AI pilot programme
List the towns and regions your brand has a genuine link to: founder, team, warehouse, suppliers, biggest customer areas.
PR: Microsoft found 31 firms trying to poison AI recommendations
Ask any SEO or GEO supplier, in writing, exactly where your AI mentions come from.
PR: Marina Hyde leaves The Guardian to launch her own media brand
List five journalists or commentators your customers follow who now run their own newsletter, Substack or show.
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