TikTok Shop UK news: every change, and what to do.
TikTok Shop is now one of the fastest ways UK shoppers find and buy products. The rules, the ad tools and the affiliate deals change every few weeks. We track every change and tell you the move to make.
TikTok Shop, GMV Max and affiliates: build a creator army behind your brand.
TikTok GMV Max now counts affiliate commissions in your ROI
Reset your GMV Max targets around profit, then back the affiliates who actually make you money.
- Work out your true margin per order after commission, coupons and referral fees
- Set your GMV Max ROI target from that margin, not from gross sales
- Review commission rates on your best-selling affiliate products
- Note today's GMV Max return so you can spot the shift when the update reaches you
Every TikTok story
TikTok GMV Max now counts affiliate commissions in your ROI
Reset your GMV Max targets around profit, then back the affiliates who actually make you money.
TikTok is building one-click checkout for brands, with Shopify
Get your product answers ready for an AI that sells on your behalf.
TikTok Shop cuts visibility for low-quality and misleading listings
Check every listing image against the real product before TikTok checks it for you.
TikTok Smart+ now puts your ads, AI and creator videos in one place
Feed Smart+ more distinct angles from more creators, then approve the mix yourself.
Meta bans ads that link to TikTok in seven markets, including the US
Audit every live Meta ad and remove any link to TikTok, TikTok Shop or a creator's TikTok page in the affected markets.
TikTok Shop beauty sales stall near $1B as each video earns less
Pull your TikTok Shop sales by video and rank creators by GMV per video, not by number of posts.
TikTok Shop buyers want reviews: 96% more likely to buy with them
Check every TikTok Shop listing and note which ones have few or no reviews.
TikTok Ads made AI ads for the National Trust without warning
Open every live TikTok ad group and check whether auto-add newly generated assets during delivery is switched on.
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We turn platform changes into moves, the week they land.