Our take

On 30 October the Competition and Markets Authority opened a Competition Act investigation into whether Meta is imposing exploitative terms on publishers and advertisers. The proposed terms would let Meta scrape and use content from the website of any business with a Meta business account.

Meta has delayed the terms and says it won't bring them in until it has consulted publishers. The CMA is also looking, separately and not yet formally, at the trial that asks Facebook Pages to pay for Meta One to post links.

Nobody has found Meta did anything wrong yet. But it tells you which way the platform wants to go: more of your content inside Meta, fewer clicks out. Build the parts you own.