Email and SMS news: Klaviyo, Apple Mail and more.
Email is still the channel you own. Klaviyo, Omnisend and Apple keep changing what you can track and send. We follow every update and tell you what to do with your flows this week.
Turn likes and comments into emails, then move people to the next stage.
Klaviyo adds SMS quiet hours and lets you switch off click tracking
Switch on quiet hours for every SMS campaign before peak season.
- Turn on quiet hours in your next SMS campaign and set a maximum delay
- Check which countries and time zones your SMS list covers
- Open the channel performance dashboard and compare email and SMS revenue
- Keep click tracking on unless you have a privacy or legal reason to stop
Every Email story
Klaviyo adds SMS quiet hours and lets you switch off click tracking
Switch on quiet hours for every SMS campaign before peak season.
Klaviyo now shows which Instagram engagement turns into revenue
Connect Instagram to Klaviyo and measure comment-to-DM as a revenue channel.
Apple Mail in iOS 27 ranks search by relevance and adds app actions
Make every order and shipping email clear enough for Apple Mail to act on.
Klaviyo opens its Composer AI agent to every account, with SQL
Schedule Composer to audit your flows weekly, and check its first answers against numbers you trust.
Klaviyo now lets you run up to 4 RFM models, one per category
Add a second RFM model for your biggest product category.
Omnisend lets you strip Apple Mail privacy opens from attribution
Export your current attributed email revenue by flow and campaign.
Omnisend now tracks Shopify searches and adds search abandonment
Switch on the Search Abandonment preset for known contacts.
Want us to run Email for you?
We turn platform changes into moves, the week they land.