Google Ads news: every update that moves your spend.
Google keeps handing more of your account to AI: Performance Max, AI Max, automated assets. Every change shifts where your money goes. We read every update and tell you what to switch on, switch off or check.
Clean data in, better results out. Control the offer, not just the bid.
Google Ads now adds your website coupons to ads unless you opt out
Check your automated assets settings today and decide who picks your offers: you or Google.
- Open Google Ads, go to the account-level automated assets settings and find Automated Promotions
- Switch it off if you want to choose every offer yourself
- Remove expired codes and old sale banners from your website
- Add your own promotion assets to any Search or Performance Max campaign with location assets
Every Google story
Google Ads now adds your website coupons to ads unless you opt out
Check your automated assets settings today and decide who picks your offers: you or Google.
Google says tag gateway lifts Demand Gen conversions by over 20%
Fix your tracking before you touch your bids: Google's AI only learns from the conversions it sees.
Google AI Max expands AI Brief and adds a full search journey report
Write your brand brief now: Google's AI is asking for business context and guardrails.
Google Ads AI Max report shows searches, ads and pages together
Check whether the report has appeared in your Google Ads account under AI Max campaigns.
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We turn platform changes into moves, the week they land.