We build your B.R.A.I.N.™ You keep it.
Your B.R.A.I.N.™ knows who you are, who buys and why. Your verbal, visual and sonic identity makes you unmistakable. One engine takes it everywhere. In the Brain Sprint, we build all of it for you.
Six weeks · project-based
Oh, and of course, this page was made by B.R.A.I.N.™!
AI with no B.R.A.I.N.™ sounds like everyone.
Most brands add AI before they teach it who they are. The output drifts, the voice changes from channel to channel, and every new tool makes another version of the brand. A deep B.R.A.I.N.™ is what stops AI work feeling, looking and sounding like AI.
Flip the switch to see the difference.
Write an Instagram caption for our new rain jacket.
Stay dry in style! Our new rain jacket is perfect for any adventure, rain or shine. Shop the collection now! #fashion #rain #style
- Could be any brand
- Words you’d never use: “perfect”, “in style”
- No real customer in it
You said you’d go anyway. Now you can. Taped seams, packs into its own pocket, and it’s on the next hill whether the forecast likes it or not.
- Built from 312 customer reviews
- 48 Reddit threads on wet walks
- Your tone of voice, edge 7 out of 10
We listen to your market before we write a word.
Eight sources, read in depth: what your customers say, film, search and complain about, what your rivals do, and what really sells.
Five parts. One B.R.A.I.N.™
- How you see yourself, captured before you see any data
- Your Brand Check-up: where you are now
- Your gap, and the plan to close it
- Every product, even hundreds
- Your customers: who they are, their moments, their words
- Why they really buy
- Which product for which person
- Campaign ideas and your year
“I check the forecast, ignore it, and go anyway.”
- Vision, mission, values and purpose
- Value proposition, long and short
- Your one-liner, your story, what you stand for
- Tone of voice, with an edge dial for how bold you go
- Your words: the ones you love and the ones you never use
- Hooks, captions, calls to action and scripts
- Your AI rulebook, so every tool talks like you
You said you’d go anyway. Now you can.
- Logo, colours and fonts: your design kit
- Art direction, photo and video guide
- Colour grade, motion, layouts and icons
- Props and brand objects
- Named looks, locked from your mood boards
- Your photo and video library, all in one place
- A sound kit you own, cleared for paid ads
- A signature sound
- Rules for music, sound effects and levels
Your signature sound · Example
- Finished posts and videos from your own photos and footage
- Covers, captions and cut-downs for every channel
- Every paid placement, sized and safe
- Ad names and an ad-ready check, so nothing risky runs
- A ready-to-post folder for every channel
Your Brand Check-up. Where you are now.
Before we build anything, we score where your brand stands on ten things that matter, then set the target for each. Your gap becomes the plan.
We also capture how you see yourself first, before you see any data, so your instincts and the evidence both get a say.
Are you telling the same story everywhere?
Your ads say one thing, your posts say another, and your homepage says something else. If the story doesn’t match, people don’t buy. They bounce. We zoom out and look at every channel, week by week, and score how joined up your story really is.
Only 7 of 18 posts told the homepage story, but those 7 drove almost every view. Put Prime Day and Carb Cocktail on the homepage that week, and every click lands on the story it came for.
One product. Eight ways to sell it.
Your B.R.A.I.N.™ maps every product to every customer, every moment in their life and every reason they buy. One product becomes seven or eight campaign ideas, planned across your year.
Your Brand B.R.A.I.N.™, on one page.
Your whole B.R.A.I.N.™ lives on one private web page in your own design: know, look, plan and create. Share it with your team, your freelancers, ChatGPT and Claude.
- Files ChatGPT and Claude can read
- Branded PDFs for the people who like paper
- A private page your whole team can use
On the screen: our own website, made by B.R.A.I.N.™ Your page gets the same care, in your design.
Research. Build. Prove. Hand over.
Research
We read your market, your customers, your competitors and your numbers.
Build
We build your B.R.A.I.N.™: who you are, who buys, why, and how you talk, look and sound.
Prove
We run real ads, posts and pages through it, so you see it working.
Hand over
It's yours to keep. We train your team to use it every day.
- One kick-off call and a founder interview
- Answer our questions, by voice note if you like
- Sign off each part of your B.R.A.I.N.™
- All the research, every source
- Write and design every part of your B.R.A.I.N.™
- Make real ads, posts and pages from it
- Train your team to use it
Every month, your B.R.A.I.N.™ gets smarter.
Markets move. Your B.R.A.I.N.™ moves with them. It refreshes itself every month, and with one click we add new products, new reviews and new content whenever you need.
Send us everything about it. We build the campaign plan: how it shows up across social, and how it fits with all your other creative and content.
Your team gets one database of every product you sell, and every way you can sell each one.
- Re-read the marketNew reviews, comments, trends and competitor ads
- This month’s marketWhat changed, in plain words
- New campaign ideasFor the moments coming up
- Suggested updatesYou approve every change to your B.R.A.I.N.™
Done for you, or do it yourself.
We build it for you
- We do the research, writing and design
- Real work made from it in six weeks
- Your team trained to use it
- Option to keep us running your channels
You build it yourself
- The course and the B.R.A.I.N.™ engine
- Step by step, in Claude Code or Codex
- About an hour a day
- For founders who love to learn
Good to know.
What is a B.R.A.I.N.™?
It’s everything that makes your brand yours, in one place: who you are, who buys, why they buy, and how you talk, look and sound. Your whole team works from it, in ChatGPT and Claude.
Do we keep it?
Yes. It belongs to you. We hand it over, train your team, and you keep using it whether or not you keep working with us.
How much of our time does it take?
A few hours a week from the founder, mostly in the first two weeks. We do the rest.
Is any of it made up?
No. Every customer quote is real and sourced, and we mark anything we’ve inferred so you can check it.
Which AI tools can use it?
ChatGPT and Claude, including Codex and Claude Code. We build it so both read it the same way, and your team can read it too.
Can we build it ourselves?
Yes. Marketing Engineers teaches you to build your own, step by step. The Brain Sprint is for brands that want us to do the hard work.
What does it cost?
Every Brain Sprint is priced as a project, based on your range and channels. Book a call for a quote.
Let’s build your B.R.A.I.N.™
Book a call and we’ll show you what your B.R.A.I.N.™ would look like.