Meta ads news: what changed, and your next move.
Meta changes how Facebook and Instagram ads work all the time: placements, targeting, creative tools and reporting. Here’s every change that matters for a Shopify brand, and what we’d do about it.
Creative diversity drives performance. More angles beat more edits.
Meta's AI ads assistant now remembers goals and tests brand guides
Write down your brand properly now, so Meta's AI works from your rules, not its guesses.
- Write your audience, buying reasons and tone of voice into one document Meta's AI can read
- Open the assistant in Ads Manager and ask it to summarise last month's results against your goals
- Check whether your account has the brand guideline import yet, and test it on one campaign
- Keep approvals switched on for any budget or targeting change the assistant suggests
Every Meta story
Meta's AI ads assistant now remembers goals and tests brand guides
Write down your brand properly now, so Meta's AI works from your rules, not its guesses.
Meta keeps removing manual placements: here's how to keep control
Use placement bids, exclusions and per-placement creative now, before manual controls vanish everywhere.
Meta now helps you exclude existing customers from acquisition ads
Tag your acquisition campaigns and stop paying to win customers you already have.
Meta Advantage+ now turns your product photos into video ads
Use your best photos as the start of new video angles, not as a shortcut past real creative.
Meta merges its ad AI into one model across Facebook and Instagram
Audit your account for campaigns split only by placement or tiny audience differences, and merge them.
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