Meta launched Meta One plans for businesses, priced per profile: Essential at $14.99 a month, Advanced at $49.99, Expert at $149 and Max at $499. Your core Instagram and Facebook stay free. The paid plans add a verified badge, AI customer replies on WhatsApp, Story scheduling up to 30 days ahead, links in organic posts and Reels, exportable analytics and competitor insights for up to 10 public accounts.
The big one for a Shopify brand is links. Clickable links in organic posts and Reels have been the missing step between a post that goes viral and a sale. Now Meta charges for them. Meta says plans roll out gradually and prices vary by region, so check what your account shows before you plan around it.
Organic social is our testing ground: we post for free, find the outliers and scale them on paid. A link on a winning Reel could turn reach into revenue directly. We would test Advanced for a month and measure clicks and sales from organic links before going higher. Comment-to-DM still works for free, so keep it running either way.