Omnisend now tracks searches on Shopify storefronts. Each search creates a "search submitted" event with the search term, the words in it, the results page URL and how many products appeared. You can use it to segment contacts or trigger automations, and a new Search Abandonment preset is available. Omnisend's AI recommendations describe that flow as one email sent two hours after an abandoned Shopify search, with no discount. Shopify stores can also now show forms based on cart value or item count.
Someone who searches your store tells you exactly what they want. Until now, most brands let that signal vanish.
The search term data is the bigger prize. Searches that show zero or few products point straight at gaps in product titles, collections and stock. That's a conversion fix, not just an email.
Keep the flow simple and discount-free to start, as Omnisend suggests. Let relevance do the work.