Klaviyo's September round-up brings three changes worth your time. SMS campaigns can now delay or skip texts based on each recipient's local quiet hours, with an optional maximum delay. You can switch off email click tracking for your whole account, for specific people or for single links. And the old SMS dashboard now compares Email, SMS, WhatsApp and Push in one view.
Quiet hours is the one to act on. A text that lands at the wrong hour gets you an unsubscribe, or worse, a complaint. With Black Friday volumes coming and lists that cross time zones, letting Klaviyo hold texts until a sensible hour protects the channel.
Go carefully with click tracking. Klaviyo built the switch for brands with privacy or regional rules. Turn it off without a reason and you lose the data that tells you which emails sell.
Klaviyo also launched Klaviyo Starter, a simple version inside the Shopify admin aimed at early-stage Shopify merchants.