Google announced two AI Max updates. AI Brief, which lets you tell AI Max about your business, your audience and your key messages, now expands to Dutch, French, German, Italian, Japanese, Portuguese and Spanish. Google also announced a single report that shows the search term that triggered your ad, the assets people saw and the page they landed on. Google says it will share details and availability later this year.
This is the part we care about. Google now openly asks brands for context and guardrails, then lets its AI do the work. The brands that do well here already know, in writing, who buys, why they buy and how they talk. That's exactly what a B.R.A.I.N.™ holds, so your brief is a copy and paste, not a blank page.
The journey report matters too. AI Max chooses which searches to match and which page to send people to. Until now you had to stitch three reports together to see what happened. When it lands, it's the first place we'll look to catch the wrong page or the wrong message.