Reach has joined Google's news AI pilot programme. Google pays for enhanced content rights to news across Reach's portfolio in the UK and Ireland, and the two will test experimental AI features and ways to deliver news. Reach chief executive Piers North pointed to the value of its real-time reporting, local insight and archive.
Google is paying the UK's biggest regional publisher for access to its news, to power AI features. Reach's portfolio is local and regional news, and that content now has a direct commercial line into Google's AI.
For Shopify brands, local and regional coverage is usually the easiest press to win and the most overlooked. If Google's AI products draw on Reach content, a good local story about your founder, your factory or your community work could travel further than it used to.
We would add a regional press plan alongside national pitching: real local angles, with the same facts and story your B.R.A.I.N.™ holds, so every mention lines up.