Our take

OpenAI held DevDay on 29 September. TechCrunch reports ChatGPT will now suggest apps during conversations when one could help finish a task, and developers can build interactive panels that run inside the chat. OpenAI says ChatGPT has 1.2 billion weekly users.

OpenAI also launched Dots, agents that run on their own cloud computer and browser. TechCrunch says they can connect to over 4,000 apps and do proactive research in read-only mode, with the user approving any action.

TechCrunch's report had no shopping or ads news, so don't rush to build a ChatGPT app. The signal is where people now get things done. Agents that research on a shopper's behalf will read your site, your reviews and your press coverage. A clear B.R.A.I.N.™ makes sure all of them tell the same story.