Social has changed the way people talk to brands. From one comment keyword, you can send anyone anything. The course sellers of the internet worked this out years ago, and it prints money. Ecommerce is sleeping on it.
If someone likes a post about your hero product, that’s buyer intent. Most brands let it disappear into the feed. Our job is to move that person to the next stage of the buying journey.
So instead of a caption that says “find out more”, we ask them to comment a word. We send them a full guide: how to use the product, how to get the best out of it, and what else they can do with it. To get the full guide, they share their email.
That’s how we build your email list through social, every single day, in a way almost no one in ecommerce is doing. Then email, retargeting and the right next post carry them the rest of the way.