Founder-ledOperators, not storytellers

Founder-led brands, built by a founder who gets it.

Founder-led

Founder-led brands, built by a founder who gets it.

Mary-Anne Da’Marzo runs Firebelly. She builds brands from the inside, so she knows what it feels like to own the number, and she brings that to every client. She created B.R.A.I.N.™ and Marketing Engineers, and she shares what she learns with founders and marketers every day. She’s a marketing engineer: she teaches AI who a brand really is.

She’s also Director of Digital at Juice, the UK charging brand, so she sits on the brand side of the table too.

She saw AI coming: her first AI video went up on 23 January 2023, eight weeks after ChatGPT launched.

“Mary-Anne’s contributions to WHSmith have been transformative.”

Carl Cowling, CEO, WHSmith
More about Mary-Anne
Let’s move your number
Just 8 weeks after ChatGPT launched That’s 3 years and 8 months ago
@maryannedamarzoCould this be the end of Google?23 January 2023 · TikTok
We’ve been in AI since day oneWatch it on TikTok
Creator for the platforms

The platforms call Mary‑Anne.

Mary-Anne creates content for Google, OpenAI, TikTok, SpaceX, Canva, Semrush, Similarweb and Wix. That puts us in the room with their top teams. We see embargoed releases, we know what’s coming, and we know what’s happening in AI before the internet does.

Inside the platformsFirst to knowSee what we’re seeing →
Our sound

Operators, not storytellers.

We talk like the people who run the work, because we are. Bold, clear and plain. No fluff, no agency clichés, and we never make up a number.

  • We look at every channel, not just the one we sell.
  • We move fast and we ship the work.
  • We start every job from your brand’s B.R.A.I.N.™
  • We show you the number behind every result.
  • We tell you plainly when we’re not the right fit.
Straight up

Our conversations won’t always be easy. They will move the number.

We’re straight up. We know our stuff, and we’re in these channels every day. If we see something you don’t, we tell you. We don’t hide it. We tell you what needs doing, and then we do it.

That’s how big brands move the needle.

HonestStraight up
Retainer or equity

Want us in the room, with skin in the game?

We work on retainer, and we also work for equity. If you want us inside the business with you, sharing the risk and the reward, let’s talk. Business done well, everyone wins.

Talk about equity →Skin in the game
The family

Done for you, or do it yourself.

The team

Small team. Senior. Fast.

Strategists, designers, developers and channel specialists, led by Mary-Anne and powered by AI. We’re small and we move fast, because we’ve worked out how to use AI properly.

We don’t shy away from AI. Mary-Anne saw it coming.

Mary-Anne posted her first AI video on 23 January 2023, eight weeks after ChatGPT launched. It opened with “Could this be the end of Google?” She’s built with AI every day since: nearly four years.

Ready to move the number?

Tell us what you want to move. We reply within two working days with an honest first read.