How To Find Out What's Trending
If you work in social media or have social media as an element of your role, you’ll know that it’s simply not possible to be on the app 24/7 (mostly because you’ll get stuck in a social media hole).
So how can you find out what’s hot and trending without being glued to your phone?
You use the tools that were made for this exact reason!
Let's break down our 3 top tools for finding out what's HOT.
Don’t forget you can apply these tools to ALL industries and niches. The important part? Knowing what to look for.
Google Trends
An AMAZING feature by the wizards of the web, Google. You may not have seen this feature on Google before but the Google Trends site is honestly brilliant to keep up to date with everything that's going on in the world.
This site will show you what people are searching for on Google Search at the exact moment and it will rank it, give you a brief idea of the trend and how many people are searching those particular search terms.
Whatever it is, the way you tell your story online can make all the difference.
At Firebelly we check Google Trends every morning to see if there's anything trending that we can jump on for our clients. With clients across all industries we find daily there are topics that we can use!
Of course, we have to be quick to react, so having a quick team and great communication with our clients through our systems means that our creative process and approval process supports this quick turnaround.
Ask yourself, is there an opportunity for you to comment or release some content about one of the trending topics? If so, get creative and get it out there!
Don’t forget, Memes are powerful for virality, they are also super easy to make on Canva.
Want to see what was trending in 2020 overall? Check out A Year in Search here. You can probably guess which topic dominated search!
Tweet Deck
If you find that you can easily lose an hour on Twitter when you go on to search for just that one simple thing, TweetDeck could be a solution for you!
TweetDeck is a Twitter product that allows you to see multiple feeds at the same time in one window.
You get a really clear visual view of everything that is going on with your profile, brand, hashtags, and trend.
We’d recommend setting up multiple channels around your brand, industry and general trending topics.
For example, if you are a cafe in London. You would check out conversations about your business name, trending cafes in London and foodie trends in London.
You have the ability to filter the search by location to make sure you get the right London. (Yes there is more than one!).
Click here to access your TweetDeck (you need to be logged in to your account in your browser).
BuzzSumo
BuzzSumo is a great program to use to keep up to date with trending topics, hashtags, and conversations across all platforms and be QUICK to react.
If you are looking for ideas and inspiration for your pitches or content, this is a great resource to use.
We love BuzzSumo because it is completely personalised and it is a great way to find influencers to connect with too.
Once you’ve found out what's trending and is a hot topic, it's time to start writing!
Reach out to journalists using tools such as hunter.io & buzzstream. These tools can help you to find the contact information and to push out the emails.
Keen to find out what other Digital PR tools we use? We’ve collated our favourite tools here.
Tips for reaching out to journalists:
Include 2 to 3 links so the journalist can choose a link.
Ensure your article & title are written for SEO.
Make life easy for the journalists and if you are attaching files use Dropbox.
Weekends and bank holidays are good times to send out PR.
We are here to help!
If you integrate at least one of these tools into your daily schedule you will be able to stay on top of what's trending and what's HOT in worldwide news and your industry.
Don’t forget, avoid social media overwhelm by using the alternative tools above.
We hope that this blog has helped you to learn exactly where you can go to find out what is hot and trending and put a spin on it for your business.
The Firebelly team is always here to help and answer any questions you may have about working with us to increase your exposure online through digital marketing.
Click here to contact us and find out more about our services and how we can help you.
Good luck with your PR journey, and stay tuned for more insightful blogs written by the Firebelly team. We love all things digital and marketing!
Pin this for later…
Whatever it is, the way you tell your story online can make all the difference.
