Where To Find Inspiration For Your Next PR Campaign

Keeping up to date with the latest in PR and marketing is essential for keeping up with what’s trending and getting your business out there, and gaining the exposure it deserves.

You can have some incredible success when you use PR as a part of your digital marketing strategy. Getting your business name out there will gain you more exposure and increase your brand awareness to a range of new potential customers. 

We don’t all have lightbulb moments where we think of the next groundbreaking PR campaign, so what do you do when your mind is blank, and you can’t think of anything?

You look for inspiration.

In this blog, we are spilling the tea on exactly where we get inspiration for our client’s campaigns. These are some of the secret resources that we have NEVER shared, and we are letting you in to help you gain more exposure online.

What is Digital PR?

Digital PR is a way for businesses to increase their online presence across various platforms and news outlets. Ultimately, digital PR is how companies get more exposure by working with journalists and influencers to gain mentions across social media and backlinks to their site. 

Online media is rapidly overtaking the traditional forms of PR (magazines & newspapers). 

If you don’t currently have a strategy for PR and you are looking to grow your business, we recommend that you start, and after reading this blog, you’ll feel ready and more confident to start creating your PR strategy today. 

Where can you find inspiration?

There are SO many websites and newsletters around for PR & Marketing inspiration. PR is such a hot topic, and many sites report on the latest trends in PR, what’s new, and have plenty of inspiration for upcoming campaigns that you can tap into. 

If you ever feel lost when trying to find ideas for your next PR campaign to increase your brand exposure, we have some fantastic resources for you. 

Ready to get inspired? Keep reading to find out some of the Firebelly team’s BEST resources for getting inspiration for on-trend campaigns and on FIRE. 

PR Week

THE website for the latest news in the world of PR and communications is a great resource to use to find out what’s new, what’s trending, and behind the scenes of the PR industry. You can expect to find out the latest information about large brands taking on PR agencies, campaigns from large corporations, and mergers and acquisitions. 

To check out what PR Week shares, check out their website here.

As you can see from the screenshot below, they share campaigns they like, which brands are doing well, and trending. In this case, its brand’s responses to Ramadan and Earth Day.

Digital PR Examples

Found only on Twitter, I recommend following these guys for ALL the best work, must-reads, and inspiration on Twitter. They share interesting PR campaigns by leading brands and always provide a link so you can check out the example for yourself and see where they got their campaign featured (often it’s in places like the Metro, Lad Bible, and the Daily Mail). We also love that they do a ‘campaign of the month’ feature too!

Follow them on Twitter here.

The Weekly PR 

This is a weekly newsletter FULL of the best digital PR campaigns throughout the week. Sign up on their website to make sure this lands in your inbox; this gets published every Tuesday for weekly inspiration. This is a great way to get inspiration about the types of content currently trending and how businesses are using these topics to get published in the media. 

Sign up for their weekly newsletter here.

Check out an example of an article posted below. (We like the sound of this one!) 

Content, Curated

A monthly newsletter with inspiration for future marketing campaigns and described as a ‘must read’ if you are a content marketer. They break it down into sections, including must-see content, PR stunts, 

They often show great examples of infographics and comical PR pieces, so if you are looking to grab attention through infographics, we recommend checking out this site! 

(Mary-Anne loves this one!)

You can sign up for the monthly newsletter here.

Famous Campaigns 

I LOVE this for getting out of the box, wild BIG campaign ideas. They share plenty of campaigns about food and drink (which the Firebelly team is all about), which offer plenty of inspiration for ideas and great campaigns that are currently live. 

You can check out their website here. 

We love the extra gum advert that celebrates the joy of life post lockdown, you can watch this video here, it’s so heartwarming!!

Abigail Emily Bennetts

A bi-weekly newsletter full of great articles, tips, and talking points from the last two weeks. We love this, as Abigail always picks out fun campaigns that we haven’t seen elsewhere!

You can sign up for her Work in PRogress newsletter here. 

Below is an example of the fun campaigns you can expect to be updated about! 

The Drum

If you are a marketer, this site is GOLD. It is full of the latest news across marketing and also PR. Here you’ll find great examples of current trending topics and the latest in PR from brands globally.

You can check out their PR section on their website here. 

Companies to watch (and where we get our inspiration from)

Emerge

We LOVE how these guys work; they describe their services as ‘PR. But better,’ and their socials are full of plenty of tongue-in-cheek memes, gifs, and fun. These guys are the brains behind the ‘Lick’ paint campaign, and they’ve done some great things to get the brand out there.

Rise at Seven

Founded by Carrie Rose & Stephen Kenwright, these guys have worked with some fantastic brands and often get their clients featured in Vogue, Forbes, Mashable, and so much more. They are behind some great campaigns!

We follow Carrie Rose on Twitter, and she shares some GREAT tips and tricks for PR advice and worthy of a follow; click here to see her recommendations. 

Frank

Frank is a PR agency based in London, who describe themselves as ‘an agency that loves getting a reaction’, which we love! Remember the Weetabix and beans debacle on social media a few months ago? That was these guys! 

feeling inspired?

As you can see, there are SO many outlets where you can get inspiration from; we feel with PR it’s best to see it visually to understand all elements of the campaign. That’s why reading about it is best so you can see the examples. If you are a verbal learner, there are SO many podcasts about PR to listen to also. 

Remember, there are so many opportunities out there, but they won’t come to you; you need to get out there, get writing (or hire someone to write) and increase your media exposure. 

We hope that this blog has helped you find outlets of inspiration and feel confident for your next PR campaign. 

We are here to help.

The Firebelly team is always here to help and answer any questions you may have about working with us to increase your exposure online through digital marketing. 

Click here to contact us and find out more about our services and how we can help you.

Good luck with your PR journey, and stay tuned for more insightful blogs written by the Firebelly team. We love all things digital and marketing! 

If you loved this blog, you might also love this post all about Newsjacking as a form of Digital PR, click here to read more.

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