Do You Need A Social Media Manager?
As a business owner, you have plenty of plates to spin all simultaneously, and it can get a little overwhelming at times.
As your business starts to grow, there are some tasks and responsibilities that you can outsource to ease the pressure. If you run a social media profile for your business, you’ll know how much time and effort goes into creating content, generating ideas, posting content and engaging with your community.
Avoiding burnout is vital for your business growth and success, and delegating work or areas of responsibility to experts can be a MASSIVE help to prevent burnout.
One area that you can outsource?
Social Media Management.
What is Social Media Management?
Social media management is developing a strategy for your social media channels, creating and sharing various content forms suitable for your audience and creating genuine conversations around your brand. Managing a social media account involves developing a strategy, content creation, scheduling and posting and engaging with your community.
Can you answer some of these questions?
If you can answer yes to some of these questions below, you might need to consider taking on a social media manager to manage your social media profiles.
You run out of ideas for content
You find you often go for weeks without posting
Posting feels like a chore
You have no idea if you are doing it right
You don’t have a strategy or a plan for your social media
You want to find more customers on social media but not sure how
What does a Social Media Manager do?
A social media manager is responsible for looking after nearly everything to do with your social media profiles. Once you take on a social media manager, you’ll never look back!
There are many skills involved in being a social media manager, and you’ll find they will be skilled in a whole range of areas from design to copywriting to strategy and beyond!
Here are some tasks that you can expect your social media manager to undertake.
Content plan
Creating a monthly plan for your social media channels based on your industry, product launches and seasons. Having a content calendar and strategy allows you to have visibility on what is planned for the future for posts, stories, videos, collaborations and more.
Strategy
If you have goals and objectives for your social media channels, your social media manager will work with you to create a strategy that will help you achieve your goals.
Content Creation
Anything from photography to graphic design to video and beyond! In many cases, these tasks may be outsourced to an expert in their field. The manager will work with the creative and create a brief to capture amazing content that suits the brand’s image.
Copywriting
For every post, copy is needed! Your copy (captions and text) is essential to capture your audience’s attention and correctly communicate your brand. This will be written by your social team, who will understand your tone of voice and brand style across each social platform.
Schedule
Using a scheduling tool, all content that has been created and written will be uploaded and automatically published to your social channels at the appropriate time. This is great if you are a global company as your content can go out at the most suitable time, even if you are asleep.
Community management
If you find you can’t get back to your comments and messages as well as managing your day to day business, this is where you can REALLY appreciate having an extra pair of hands. Depending on your plan, your manager can respond to comments and direct enquiries and direct those to you or your sales team.
Paid Social
Creating ads across Facebook and Instagram can be seriously beneficial for your business; understanding your target audience and demographics is very important for getting a good return on ad spend.
Influencer Marketing
If you want to get your product or service out there, working with influencers is a great way to do this! This can involve reaching out to suitable influencers, negotiating the collaboration, contracts, sending out the product, creating a brief for the campaign, and launching the campaign.
How can you find a Social Media Manager?
You may be thinking, YES, I need a Social Media Manager, so how can you find one?
There are many ways to find the right person for you!
Recommendations: Ask around if anyone can recommend from their own experience.
Linkedin: Connect with SMM’s or reach out to your network.
Facebook groups: There are many groups full of SMM’s available to join.
Local: Is there someone in your local area with who you can connect?
Instagram: Search #socialmediamanager, and you will find SO many
Agency: Work with an agency that will do everything for you!
What can you expect when you work with a Social Media Manager?
An organised and well-executed social media strategy! With all of these fantastic plans in place, you can expect your audience to be well informed about your products and services, channel growth, an engaged audience, more sales enquiries coming to you, and of course, more sales.
What should you look for in a Social Media Manager?
An excellent social media manager will be organised, very efficient with great time management skills, and creative and talented at what they do!
You can expect that this person will have experience in managing social media profiles and proven success and a range of creative skills, including design, copywriting, and project management.
Are you ready to grow your social media profiles?
At Firebelly, we are a team of digital marketing experts. Our team are very skilled and passionate about social media and are the brains and creative behind many large campaigns that you will have seen across Instagram, Facebook and TikTok.
We offer a complete social media management package that we can tailor to suit your needs and objectives. If you want to grow your social media profiles, create brand awareness and increase your sales, we can help!
Reach out to us by clicking here, and let’s chat about your goals and objectives, and we’ll let you know how we can help!
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