How To Use Paid Media

At Firebelly, we specialise in ALL things marketing and believe that a well rounded and perfectly executed marketing strategy is the driving force behind a successful brand. 

Paid Media is a method where you can pay to promote your content across social media, display ads, paid search results, pop-ups, and influencer marketing. 

Advertising across platforms where your audience hangs out can be hugely beneficial for brands if you have a goal for the campaign. This allows you to generate more traffic to your website, increase your brand awareness, and get in front of your target audience.

We help our clients determine a budget, set goals, and plan the creative they will need, too, whether that’s photography, video, copy, or a lead magnet.

Not sure where to begin with paid media and ads?

We can help…

How can the Firebelly team help you?

Our team of experts are PASSIONATE about Paid Media and specialise in advertising on all social platforms, including TikTok, Instagram, Facebook, Youtube and of course, on Google. We can help you reach your audience; on the platform that they are spending time on with excellent creative and perfectly placed ads.

Research.

Within any advertising strategy, the research stage is vital; in detail, we look to understand your objectives, your audience and the content they consume. Then, through market research and competitive analysis, we’ll assess what works and what doesn’t in your industry.

Strategy.

Once the detailed research is complete, our experienced team will build you an advertising strategy that works. With experience in scaling small/medium businesses and directing and executing marketing strategies for some of the world’s largest brands, you are in safe hands.

Execution.

Where we excel is execution. The Firebelly team makes it happen! So you can concentrate on running your business and leave the paid media stuff to us, confident in the knowledge everything is under control.

We research your industry & audience.

Research is at the heart of every paid media strategy that we launch and manage for our clients. To create thumb-stopping ad creative and copy, we undertake thorough research to understand and analyse your audiences’ wants and needs and monitor the advertising activity of the competition within your industry. This research is essential to ensure you get maximum return on ad spend.

We create a tailored strategy that supports your goals.

Our research will allow us to create a strategy for your paid media activity; working with you, we’ll develop a delivery framework to execute against. Next, we’ll identify your ideal audience and create ad sets based on your product range, customers and target audiences demographics. Finally, our team of experts will advise you which channels will offer the best results in return for your advertising spend. 

We help to create ad copy and creative.

Working with you, we will help to create ad copy and creative. When we create ads across social media, we will use a variety of copy and creative to see which your audience responds best to. We’ll help you determine a budget, set goals, and plan the creative you will need, whether that’s photography, video, copy, or a lead magnet. 

Why should you invest in paid media?

If you are looking to get in front of your target audience, paid Media is for you! You can break down your paid media goals into four key areas:

Creating awareness.

Are you on a brand awareness drive? Or maybe you’ve rebranded or relocated and want to let your audience know, ads can help!

Driving traffic.

Launching a new product or service? Paid media can be used to drive more traffic directly to your site; you must use the exact links to the product in question for ultimate success.

Pushing conversions.

Noticing a high percentage of abandoned carts? Retarget these potential customers and give them subtle nudges in their newsfeeds on social media.

Customer retention & engagement.

If you struggle to retain your customers, you can retarget them after they have purchased with an offer or an incentive to return.

Why should you choose to work with us?

Paid Media is POWERFUL and vast, but you must have goals and objectives. With tonnes of experience launching and scaling brands online, you are in safe hands. 

We pride ourselves on our simple & incredibly well-executed marketing that delivers measurable ROI every single time.

We are a team of incredibly passionate marketers doing what we love, and we are OBSESSED with this digital world. We eat, sleep and breathe it.

And we can’t wait to work with you to achieve your goals and objectives. Are you interested in learning more? Click here to contact us and speak with one of our experts about how we can help you.

Did you know we can also help you with Social Media and SEO?

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