How to Introduce an SEO Strategy In your Business

If you are a business owner, you probably know about SEO - ‘Search Engine Optimization’... There is SO much more to SEO than you may think, and it is extremely valuable if you do it right. 

SEO is one of the key components of Digital Marketing and what our team of experts do at Firebelly!

We can help you drive more traffic to your website by using on-page and off-page SEO. Through research and analysis of your website, competitors and keywords, the Firebelly team can create you an SEO strategy that will get results.

SEO is the art of taking a consumer on a journey from search engine to exactly where they need to be.

Let us tell you how…

Why should you have an SEO strategy?

SEO or Search Engine Optimisation is the process of improving your website to increase traffic and visibility on search engines such as Google through using relevant keywords, content, HTML, structured data and link building.

SEO increases your visibility to your audience and potential customers. It is effectively hacking where you rank in the search results based on the amount of content you produce, the keywords you are ranking for, and many other factors. Your activity on Google My Business and social media will also play a part. 

There are many ways to use this to your advantage and drive traffic to your website; whether you are a local business or offer a product or service, you absolutely will benefit from an SEO strategy. 

We analyse your current SEO.

Working with you, we will identify any key challenges and areas of focus. We will also review your current site structure and create documentation based on your site categories. We’ll review your website’s existing title tags structure and identify any issues; working through your site, the Firebelly team will construct a tag guideline for all new content.

We research your keywords, competitors & online environment.

We’ll undertake various research tasks including, keywords, competitors, question-based search results, SERP rich snippet and competition analysis, and identify content architecture for your site. This research is an essential part of building a culturally and contextually relevant brand. Based on this research, we will develop a set of reporting benchmarks for your key objectives.

We build a unique SEO strategy specifically for your business.

A solid SEO strategy is behind every business that we launch and manage online. Based on our research where we have understood your environment, customers wants and needs and competitors, we’ll build you a personalised SEO strategy where we plan for success with KPI’s and reporting tools.

What does an SEO package involve?

There are MANY different tasks involved in your SEO package, including (but not limited to) the below.

Keyword Research.

We’ll build a preliminary list of core local keywords for you to rank for and break those down into core search terms. Whilst doing so, we’ll identify search terms and queries that your target audience is searching for. 

Competitor Research.

Finding keyword opportunities for core search terms by searching out competition for lead search terms and top traffic drivers. We’ll research the top competitors within the SERP and identify any core search terms that can be used.

On-Page SEO.

On-page SEO, where we will optimise your web pages to rank higher on search engines; this could be through the content itself OR the HTML. We’ll identify schema opportunities for the business and add them to your SEO development plan.

Google My Business Listing Set Up.

Review the current set-up of google my business and correct all missing business information including, services and products on offer, check and add any relevant categories to GMB listings, identify current processes for reviews internally.

Why should you choose to work with us?

With tonnes of experience launching and scaling brands online, you are in safe hands. 

We pride ourselves on our simple & incredibly well-executed marketing that delivers measurable ROI every single time.

We are a team of incredibly passionate marketers doing what we love, and we are OBSESSED with this digital world. We eat, sleep and breathe it.

And we can’t wait to work with you to achieve your goals and objectives. Are you interested in learning more? Click here to contact us and speak with one of our experts about how we can help you.