How To Gain Exposure Through PR
Digital PR is a GREAT way to get exposure to a broader audience in your area or niche. It’s not very likely that you will appear in press releases; you need to be behind it to make it happen!
At Firebelly, we work with experts in the digital PR field to ensure that our clients are getting the best possible quality of content written and then distributed to the appropriate audience through media platforms to gain maximum exposure.
Digital PR is a way for businesses to increase their online presence across various platforms and news outlets. Ultimately, digital PR is how companies get more exposure by working with journalists and influencers to gain mentions across social media and backlinks to their site.
Not only can you increase your visibility and SEO, but you will also impact your brand awareness, which can help gain your potential customers’ trust!
Are you ready to get in front of your future customers?
That’s where we can help.
Our team of experts are PASSIONATE about digital marketing and can create amazing content surrounding your brand. We can help you reach your audience with content that they enjoy on media platforms that they currently consume.
We follow this simple 3 step process…
Research.
The research stage is vital for success within digital PR. We research your online environment and current audience to understand their online habits, where do they go for information and what PR do they consume from your competitors?
Strategy.
After we’ve undertaken thorough research, we’ll work with you to understand your goals and objectives for your PR strategy. By doing this, we’ll highlight your main objectives and create a campaign plan with deliverables based on your budget.
Execution.
We then DELIVER. Our team of experts at Firebelly will do the work as outlined in your campaign plan; we will do the work behind the scenes. Including writing press releases based on your brand and trending topics and distribute them to the media to gain you press coverage.
We understand that each audience is different.
Working with you, we’ll look to understand your environment and, most importantly, your audience! We’ll look to find out the type of content they are currently consuming, where they are consuming it, and how we can relate it to your brand. Looking at your competitors in both the local and national press will help us understand opportunities.
We deliver a campaign plan based on your key objectives.
Each client at Firebelly is different, so there is no one size fits all approach in Digital PR. We must understand your goals and objectives for introducing a PR strategy. Do you want more traffic, exposure, SEO, or to introduce a new product or service? We’ll create content based on your goals.
We create and distribute high-quality content.
Our team of experts have extensive experience in writing press releases, blogs and articles for our clients. You are in safe hands, and all the content that goes out will be expertly written and distributed to the correct media outlets in your industry for maximum exposure.
It’s the way you tell your stories that creates your story.
What can you expect from your Digital PR package?
Press Releases.
Leave it to us! We’ll write the content surrounding your brand; whether you want to announce a new product or service, celebrate an achievement or wish to gain more brand awareness, our expert term can write engaging pieces that will earn you exposure.
Distribution.
We’ll distribute your content to the right platforms in the correct format that journalists expect through our black book of journalists across various industries and expert knowledge in media publications and online news outlets.
Exposure.
Stay in the game and give your competitors some competition with expertly placed and perfectly timed press releases. Releasing articles surrounding trending topics at the right time is an incredible way to gain local and national exposure.
Why should you choose to work with us?
With tonnes of experience launching and scaling brands online, you are in safe hands.
We pride ourselves on our simple & incredibly well-executed marketing that delivers measurable ROI every single time.
We are a team of incredibly passionate marketers doing what we love, and we are OBSESSED with this digital world. We eat, sleep and breathe it.
And we can’t wait to work with you to achieve your goals and objectives. Are you interested in learning more? Click here to contact us and speak with one of our experts about how we can help you.
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