https://firebellymedia.co.uk/news/google-ads-automated-promotions-opt-out/Firebelly Mediaen2026-10-14Google Ads now adds your website coupons to ads unless you opt outhttps://firebellymedia.co.uk/news/google-tag-gateway-demand-gen-uplift/Firebelly Mediaen2026-10-14Google says tag gateway lifts Demand Gen conversions by over 20%https://firebellymedia.co.uk/news/google-ai-max-ai-brief-reporting/Firebelly Mediaen2026-10-14Google AI Max expands AI Brief and adds a full search journey reporthttps://firebellymedia.co.uk/news/merchant-center-feed-holiday-ai-updates/Firebelly Mediaen2026-10-14Merchant Center: Google says clean feeds lift conversions by 5%https://firebellymedia.co.uk/news/merchant-center-loyalty-free-listings/Firebelly Mediaen2026-10-14Merchant Center opens loyalty perks in free listings to every merchanthttps://firebellymedia.co.uk/news/google-september-spam-update-complete/Firebelly Mediaen2026-10-14Google finishes its September 2026 spam update after two weekshttps://firebellymedia.co.uk/news/search-console-lens-image-search-data/Firebelly Mediaen2026-10-14Search Console now shows traffic from Google Lens and image searcheshttps://firebellymedia.co.uk/news/google-ai-content-guidance-update/Firebelly Mediaen2026-10-14Google updates its AI content guidance, with clear rules for shopshttps://firebellymedia.co.uk/news/meta-ai-assistant-brand-guidelines/Firebelly Mediaen2026-10-14Meta's AI ads assistant now remembers goals and tests brand guideshttps://firebellymedia.co.uk/news/meta-ad-placement-controls-removed/Firebelly Mediaen2026-10-14Meta keeps removing manual placements: here's how to keep controlhttps://firebellymedia.co.uk/news/meta-one-business-plans-instagram-links/Firebelly Mediaen2026-10-14Meta One puts links in Instagram posts behind a paid business planhttps://firebellymedia.co.uk/news/instagram-algorithm-mosseri-originality-recency/Firebelly Mediaen2026-10-14Instagram's Adam Mosseri explains what its algorithm rewards in 2026https://firebellymedia.co.uk/news/instagram-collab-posts-engagement-data/Firebelly Mediaen2026-10-14Instagram collab posts beat brand posts, says new Emplifi datahttps://firebellymedia.co.uk/news/social-media-ai-search-citations/Firebelly Mediaen2026-10-14Social posts now feed AI search answers about brands, study findshttps://firebellymedia.co.uk/news/meta-creator-marketing-hub-launch/Firebelly Mediaen2026-10-14Meta launches Creator Marketing Hub to find creators and run their adshttps://firebellymedia.co.uk/news/meta-partnership-ads-incremental-purchase-cost/Firebelly Mediaen2026-10-14Meta says partnership ads cut cost per new sale 45% in Europe testshttps://firebellymedia.co.uk/news/pinterest-brands-promote-creator-pins/Firebelly Mediaen2026-10-14Pinterest tests letting brands promote creator Pins as adshttps://firebellymedia.co.uk/news/shopify-canvas-sidekick-store-design/Firebelly Mediaen2026-10-14Shopify Canvas lets Sidekick redesign your whole store on one screenhttps://firebellymedia.co.uk/news/shopify-agentic-holiday-shopping/Firebelly Mediaen2026-10-14Shopify says this is the first holiday season of AI shopping agentshttps://firebellymedia.co.uk/news/shopify-shop-mcp-agent-checkout/Firebelly Mediaen2026-10-14Shopify's Shop MCP lets any AI agent check out with Shop Payhttps://firebellymedia.co.uk/news/cro-uk-shoppers-product-information/Firebelly Mediaen2026-10-14UK shoppers quit purchases over thin product pages, Syndigo findshttps://firebellymedia.co.uk/news/cro-product-spec-sheet-ux/Firebelly Mediaen2026-10-14Baymard: 64% of ecommerce sites get product spec sheets wronghttps://firebellymedia.co.uk/news/shopify-rollouts-discount-testing/Firebelly Mediaen2026-10-14Shopify Rollouts can now test a discount on a share of your shoppershttps://firebellymedia.co.uk/news/chatgpt-citations-brand-sites-reddit/Firebelly Mediaen2026-10-14ChatGPT cites Reddit less and searches brands' official sites morehttps://firebellymedia.co.uk/news/ofcom-uk-ai-news-press-coverage/Firebelly Mediaen2026-10-14Ofcom finds one in five Britons now get their news through AIhttps://firebellymedia.co.uk/news/claude-opus-5-5-marketing-writing/Firebelly Mediaen2026-10-14Anthropic launches Claude Opus 5.5, cheaper and better at writinghttps://firebellymedia.co.uk/news/gemini-nano-banana-2-1-product-images/Firebelly Mediaen2026-10-14Google's Nano Banana 2.1 image model now makes 4K brand imageshttps://firebellymedia.co.uk/news/chatgpt-devday-apps-agents/Firebelly Mediaen2026-10-14OpenAI turns ChatGPT into an app platform with in-chat suggestionshttps://firebellymedia.co.uk/news/tiktok-gmv-max-affiliate-costs-roi/Firebelly Mediaen2026-10-14TikTok GMV Max now counts affiliate commissions in your ROIhttps://firebellymedia.co.uk/news/tiktok-buy-direct-shopping-assistant/Firebelly Mediaen2026-10-14TikTok is building one-click checkout for brands, with Shopifyhttps://firebellymedia.co.uk/news/tiktok-shop-low-quality-listings-visibility/Firebelly Mediaen2026-10-14TikTok Shop cuts visibility for low-quality and misleading listingshttps://firebellymedia.co.uk/news/youtube-affiliate-programme-35-countries/Firebelly Mediaen2026-10-14YouTube takes its shopping affiliate programme to 35 countrieshttps://firebellymedia.co.uk/news/youtube-ask-youtube-product-comparisons/Firebelly Mediaen2026-10-14YouTube's Ask YouTube AI now compares products from review videoshttps://firebellymedia.co.uk/news/youtube-shorts-one-tap-image-ads/Firebelly Mediaen2026-10-14YouTube Shorts image ads now send viewers to your site in one taphttps://firebellymedia.co.uk/news/klaviyo-sms-quiet-hours-click-tracking/Firebelly Mediaen2026-10-14Klaviyo adds SMS quiet hours and lets you switch off click trackinghttps://firebellymedia.co.uk/news/klaviyo-social-performance-instagram-revenue/Firebelly Mediaen2026-10-14Klaviyo now shows which Instagram engagement turns into revenuehttps://firebellymedia.co.uk/news/apple-mail-ios-27-search-suggestions/Firebelly Mediaen2026-10-14Apple Mail in iOS 27 ranks search by relevance and adds app actionshttps://firebellymedia.co.uk/news/klaviyo-composer-ai-every-account/Firebelly Mediaen2026-10-14Klaviyo opens its Composer AI agent to every account, with SQLhttps://firebellymedia.co.uk/news/meta-exclude-existing-customers-acquisition/Firebelly Mediaen2026-10-14Meta now helps you exclude existing customers from acquisition adshttps://firebellymedia.co.uk/news/meta-advantage-plus-image-to-video/Firebelly Mediaen2026-10-14Meta Advantage+ now turns your product photos into video adshttps://firebellymedia.co.uk/news/tiktok-smart-plus-creative-selection/Firebelly Mediaen2026-10-14TikTok Smart+ now puts your ads, AI and creator videos in one placehttps://firebellymedia.co.uk/news/shopify-sidekick-checkout-editor/Firebelly Mediaen2026-10-13Shopify Sidekick now helps you set up checkout and customer accountshttps://firebellymedia.co.uk/news/google-core-web-vitals-soft-navigations/Firebelly Mediaen2026-10-13Google tests Core Web Vitals that count in-page navigationshttps://firebellymedia.co.uk/news/google-tag-manager-without-gtag/Firebelly Mediaen2026-10-13Google Tag Manager now sends data without loading extra gtag.jshttps://firebellymedia.co.uk/news/merchant-center-product-videos-stuck/Firebelly Mediaen2026-10-13Merchant Center bug stops product videos playing in Google Searchhttps://firebellymedia.co.uk/news/google-ads-ai-max-search-terms/Firebelly Mediaen2026-10-13Google Ads AI Max report shows searches, ads and pages togetherhttps://firebellymedia.co.uk/news/google-site-migration-takes-months/Firebelly Mediaen2026-10-13Google's Mueller says a site migration can take over four monthshttps://firebellymedia.co.uk/news/meta-gem-one-ads-model/Firebelly Mediaen2026-10-13Meta merges its ad AI into one model across Facebook and Instagramhttps://firebellymedia.co.uk/news/facebook-your-algorithm-feed/Firebelly Mediaen2026-10-13Facebook lets people tell its algorithm what they want, in wordshttps://firebellymedia.co.uk/news/meta-bans-ads-linking-to-tiktok/Firebelly Mediaen2026-10-13Meta bans ads that link to TikTok in seven markets, including the UShttps://firebellymedia.co.uk/news/tiktok-shop-beauty-sales-slow/Firebelly Mediaen2026-10-13TikTok Shop beauty sales stall near $1B as each video earns lesshttps://firebellymedia.co.uk/news/tiktok-shop-reviews-drive-sales/Firebelly Mediaen2026-10-13TikTok Shop buyers want reviews: 96% more likely to buy with themhttps://firebellymedia.co.uk/news/tiktok-ads-auto-ai-assets/Firebelly Mediaen2026-10-13TikTok Ads made AI ads for the National Trust without warninghttps://firebellymedia.co.uk/news/pr-spur-publishers-ai-licensing/Firebelly Mediaen2026-10-13PR: New York Times and 40+ publishers join SPUR to make AI payhttps://firebellymedia.co.uk/news/pr-google-pays-reach-ai-news/Firebelly Mediaen2026-10-13PR: Google pays Reach for news rights in AI pilot programmehttps://firebellymedia.co.uk/news/pr-ai-recommendation-poisoning/Firebelly Mediaen2026-10-13PR: Microsoft found 31 firms trying to poison AI recommendationshttps://firebellymedia.co.uk/news/klaviyo-rfm-models-by-category/Firebelly Mediaen2026-10-13Klaviyo now lets you run up to 4 RFM models, one per category